{"id":5091,"date":"2025-07-15T11:15:42","date_gmt":"2025-07-15T08:15:42","guid":{"rendered":"https:\/\/kevyesti.fi\/?p=5091"},"modified":"2025-07-15T11:15:44","modified_gmt":"2025-07-15T08:15:44","slug":"sustainability-and-digital-themes","status":"publish","type":"post","link":"https:\/\/kevyesti.fi\/en\/artikkelit\/kestavyys-ja-digiteemat\/","title":{"rendered":"Develop your business model for 2025 with sustainability and digital issues in mind"},"content":{"rendered":"<p>Entrepreneurship is about constant change and adaptation - especially today, when the world is rapidly becoming digital and accountability is becoming an increasingly central part of decision-making. Both customers and partners value doing business with sustainability, efficiency and responsibility in mind.<\/p>\n\n\n\n<p>In this blog post, we look at how you, as a business owner, can develop your own business to better meet today's demands - and most importantly, how you can benefit from it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Why should you make sustainability and digitalisation part of your business?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Sustainability is not just about being environmentally friendly<\/h3>\n\n\n\n<p>Sustainable business means much more than just making ecological choices. It includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Economic sustainability<\/strong>: company profitability and efficient use of resources<\/li>\n\n\n\n<li><strong>Social sustainability<\/strong>: fair treatment of employees, customers and partners<\/li>\n\n\n\n<li><strong>Environmental resilience<\/strong>: carbon footprint reduction, recycling, energy efficiency<\/li>\n<\/ul>\n\n\n\n<p>Sustainable behaviour improves your reputation and can give you a competitive edge in public procurement or in negotiations for cooperation, for example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Digitalisation is more than just the internet<\/h3>\n\n\n\n<p>Digital solutions make everyday life easier: automate, monitor and scale. Examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Electronic appointment booking or online shop<\/li>\n\n\n\n<li>Digital accounting and reporting<\/li>\n\n\n\n<li>Marketing automation and customer relationship management (CRM)<\/li>\n\n\n\n<li>Using AI in content production or pricing<\/li>\n<\/ul>\n\n\n\n<p>Digitalisation also allows you to <strong>free up time<\/strong>, reduce errors and provide better service to customers.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to develop your business model in practice<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Assess the current situation<\/h3>\n\n\n\n<p>Do a little stocktaking:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How are sustainability issues reflected in your activities now?<\/li>\n\n\n\n<li>What activities could be digitised or made more efficient?<\/li>\n\n\n\n<li>What are your customers' expectations?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Set concrete objectives<\/h3>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>I will reduce my paper consumption by 50 % over the next 6 months.<\/li>\n\n\n\n<li>I am moving to fully electronic invoicing.<\/li>\n\n\n\n<li>I'll set up a free booking calendar (e.g. Calendly or Google Calendar).<\/li>\n\n\n\n<li>I reduce the number of kilometres driven and plan routes optimally.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Put in place tools to make your everyday life easier<\/h3>\n\n\n\n<p>Here are some popular options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Accounting and invoicing<\/strong>: <a href=\"https:\/\/app.kevyesti.fi\/auth\/register?_gl=1*9u7pnr*_gcl_au*NTY4NTI2NTE4LjE3NDg5MzQ0MDI.\">Kevyesti.fi TMI<\/a><\/li>\n\n\n\n<li><strong>Project management<\/strong>: <a href=\"https:\/\/trello.com\/\" rel=\"noopener\">Trello<\/a>, <a href=\"https:\/\/www.notion.com\/\" rel=\"noopener\">Notion<\/a>, <a href=\"https:\/\/asana.com\/\" rel=\"noopener\">Asana<\/a><\/li>\n\n\n\n<li><strong>Marketing<\/strong>: <a href=\"http:\/\/canva.com\" data-type=\"link\" data-id=\"canva.com\" rel=\"noopener\">Canva<\/a>, <a href=\"http:\/\/mailchimp.com\" data-type=\"link\" data-id=\"mailchimp.com\" rel=\"noopener\">Mailchimp<\/a>, <a href=\"https:\/\/www.facebook.com\/business\/tools\/meta-business-suite\/\" rel=\"noopener\">Meta Business Suite<\/a><\/li>\n\n\n\n<li><strong>Time management<\/strong>: <a href=\"https:\/\/toggl.com\/\" rel=\"noopener\">Toggl<\/a>, <a href=\"https:\/\/workspace.google.com\/dashboard\" rel=\"noopener\">Google Workspace<\/a><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Responsibility message to customers<\/h3>\n\n\n\n<p>Don't be afraid to share your progress - it builds trust. For example, you could mention:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201dAll our invoices are sent electronically\u201d<\/li>\n\n\n\n<li>\u201dOur services are mainly provided remotely, reducing travel emissions\u201d<\/li>\n\n\n\n<li>\u201dOur company favours domestic, recyclable materials\u201d<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Case study: a massage therapist develops her service<\/h2>\n\n\n\n<p>Anna is a self-employed masseuse who visits clients all over the city. She wants to develop her business model:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>He will introduce an electronic appointment calendar, allowing customers to book directly online.<\/li>\n\n\n\n<li>He starts using an electronic receipt system and stores customer data on an encrypted cloud service.<\/li>\n\n\n\n<li>He plans his weekly routes in an optimised way using Google Maps and reduces his mileage by 20 %.<\/li>\n<\/ul>\n\n\n\n<p>The result: time savings, customer satisfaction and easier marketing thanks to an electronic system that automatically displays available times.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Summary<\/h2>\n\n\n\n<p>Sustainability and digitalisation are not separate projects - they are part of everyday business. Small changes can have a big impact:<\/p>\n\n\n\n<p>\u2705 Save time and money<br>\u2705 Improve the customer experience<br>\u2705 Build a credible and responsible brand for your company<br>\u2705 Moving towards a more scalable and profitable business<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>If you're looking for an easy way to manage your invoicing, accounting and pre-tax - try Kevyesti.fi.<\/strong> For us, digitalisation and convenience go hand in hand, so you can focus on what matters most.<\/p>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns5091_7b81d6-7e{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns5091_7b81d6-7e .kt-button{font-weight:normal;font-style:normal;}.kt-btns5091_7b81d6-7e .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns5091_7b81d6-7e .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns5091_7b81d6-7e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5091_7b81d6-7e .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns5091_7b81d6-7e .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns5091_7b81d6-7e .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns5091_7b81d6-7e .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns5091_7b81d6-7e\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn5091_cfe9b3-aa.kb-button{width:initial;}.wp-block-kadence-advancedbtn .kb-btn5091_cfe9b3-aa.kb-button{color:var(--global-palette9, #ffffff);background:var(--global-palette1, #3182CE);font-family:Geologica;font-weight:500;}.kb-btn5091_cfe9b3-aa.kb-button .kb-svg-icon-wrap{padding-top:0rem;padding-right:0rem;padding-bottom:0rem;padding-left:0rem;font-size:1.2rem;--kb-button-icon-size:1.2rem;}.wp-block-kadence-advancedbtn .kb-btn5091_cfe9b3-aa.kb-button:hover, .wp-block-kadence-advancedbtn .kb-btn5091_cfe9b3-aa.kb-button:focus{color:var(--global-palette9, #ffffff);background:var(--global-palette4, #2D3748);}<\/style><a class=\"kb-button kt-button button kb-btn5091_cfe9b3-aa kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-inherit  kt-btn-has-text-true kt-btn-has-svg-true  wp-block-button__link wp-block-kadence-singlebtn\" href=\"https:\/\/app.kevyesti.fi\/auth\/register?_gl=1*9u7pnr*_gcl_au*NTY4NTI2NTE4LjE3NDg5MzQ0MDI.\"><span class=\"kt-btn-inner-text\">Open a business name for free<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_arrowRight kt-btn-icon-side-right\"><svg viewbox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><line x1=\"5\" y1=\"12\" x2=\"19\" y2=\"12\"\/><polyline points=\"12 5 19 12 12 19\"\/><\/svg><\/span><\/a><\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Entrepreneurship is about constant change and adaptation - 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