Develop your business model for 2025 with sustainability and digital issues in mind

Entrepreneurship is about constant change and adaptation - especially today, when the world is rapidly becoming digital and accountability is becoming an increasingly central part of decision-making. Both customers and partners value doing business with sustainability, efficiency and responsibility in mind.

In this blog post, we look at how you, as a business owner, can develop your own business to better meet today's demands - and most importantly, how you can benefit from it.

Why should you make sustainability and digitalisation part of your business?

1. Sustainability is not just about being environmentally friendly

Sustainable business means much more than just making ecological choices. It includes:

• Economic sustainability: company profitability and efficient use of resources
• Social sustainability: fair treatment of employees, customers and partners
• Environmental resilience: carbon footprint reduction, recycling, energy efficiency

Sustainable behaviour improves your reputation and can give you a competitive edge in public procurement or in negotiations for cooperation, for example.

2. Digitalisation is more than just the internet

Digital solutions make everyday life easier: automate, monitor and scale. Examples:

• Electronic appointment booking or online shop
• Digital accounting and reporting
• Marketing automation and customer relationship management (CRM)
• Using AI in content production or pricing

Digitalisation also allows you to free up time, reduce errors and provide better service to customers.

How to develop your business model in practice

1. Assess the current situation

Do a little stocktaking:

• How are sustainability issues reflected in your activities now?
• What activities could be digitised or made more efficient?
• What are your customers' expectations?

2. Set concrete objectives

For example:

• I will reduce my paper consumption by 50 % over the next 6 months.
• I am moving to fully electronic invoicing.
• I'll set up a free booking calendar (e.g. Calendly or Google Calendar).
• I reduce the number of kilometres driven and plan routes optimally.

3. Put in place tools to make your everyday life easier

Here are some popular options:

• Accounting and invoicing: Kevyesti.fi TMI
• Project management: Trello, Notion, Asana
• Marketing: Canva, Mailchimp, Meta Business Suite
• Time management: Toggl, Google Workspace

4. Responsibility message to customers

Don't be afraid to share your progress - it builds trust. For example, you could mention:

• ”All our invoices are sent electronically”
• ”Our services are mainly provided remotely, reducing travel emissions”
• ”Our company favours domestic, recyclable materials”

Case study: a massage therapist develops her service

Anna is a self-employed masseuse who visits clients all over the city. She wants to develop her business model:

• He will introduce an electronic appointment calendar, allowing customers to book directly online.
• He starts using an electronic receipt system and stores customer data on an encrypted cloud service.
• He plans his weekly routes in an optimised way using Google Maps and reduces his mileage by 20 %.

The result: time savings, customer satisfaction and easier marketing thanks to an electronic system that automatically displays available times.

Summary

Sustainability and digitalisation are not separate projects - they are part of everyday business. Small changes can have a big impact:

✅ Save time and money
✅ Improve the customer experience
✅ Build a credible and responsible brand for your company
✅ Moving towards a more scalable and profitable business

If you're looking for an easy way to manage your invoicing, accounting and pre-tax - try Kevyesti.fi. For us, digitalisation and convenience go hand in hand, so you can focus on what matters most.