LinkedIn and the personal brand of the light entrepreneur

Light entrepreneurship has become a popular way of working in recent years, with more and more experts and professionals choosing this flexible way of working on their own terms. Instead of setting up your own business, you can use a billing service to take care of invoicing, taxes and other administrative matters. This allows you to focus on what matters most: using your skills and building your personal brand. In this blog post, we look at how LinkedIn can be an important tool for personal branding for light entrepreneurs and why Kevyesti.fi is the right partner for your journey.

What is a personal brand and why is it important?

Your personal brand is how others see you as a professional. It consists of your reputation, your expertise and how you communicate yourself and your skills to others. Building a personal brand is not just the job of business leaders or public figures - all of us, especially light entrepreneurs, benefit from a strong personal brand.

A strong personal brand helps you stand out from your competitors and makes you an attractive option for potential customers and partners. It allows you to define the kind of professional you want to be seen as and the value you can offer others.

LinkedIn in building a personal brand

LinkedIn is the world's largest professional network and offers a great platform for light entrepreneurs to build their personal brand and increase their visibility. Here's how you can use LinkedIn effectively as part of your personal branding.

1. Optimising your profile

The first step to making the most of LinkedIn is optimising your profile. Your LinkedIn profile is your virtual business card and should accurately reflect your professional skills and personality.

• Profile photo: Choose a professional profile photo that gives a trustworthy and friendly impression. Your profile picture is the first thing people see, so it should be clear and representative.
• Wallpaper: Wallpaper is another important visual element. It can be an image of your working environment, your brand or anything else that supports your professional image.
• Job title: The job title tells what you do, and should be worded in a way that attracts the right kind of audience. It doesn't have to be just a title, but can also briefly describe the value you offer, for example ”Creative Designer | Visual Communication Professional”.
• Presentation: The introduction section is your chance to tell us about yourself and your skills in your own words. Tell your story: what you do, why you do it and what you want to achieve. This is also a good place to highlight your specific skills and achievements.

2. Sharing content

LinkedIn is not just a static profile page, it offers many opportunities to share content and interact with others. Sharing content is a powerful way to build your personal brand and demonstrate your expertise.

• Articles and posts: Write articles and posts related to your field and expertise. You can share your insights, analyses and experiences that provide value to your followers. For example, as a light entrepreneur, you can share experiences from your projects, tips for finding clients or ideas for the future of your industry.
• Comments and discussions: Be an active participant in the discussions. Comment on other people's posts and articles, share your thoughts and show interest in other people's work. This will not only increase your visibility, but also help you network and build relationships with other professionals.
• Multimedia: Use videos, images and infographics to share content. These visual elements can make your posts more engaging and help get your message across.

3. Networking

Networking is one of the key features of LinkedIn. A quality network will help you gain more visibility and open doors to new opportunities.

• Contact: Don't be afraid to send an invitation to new people. You can network with other light entrepreneurs, potential customers, partners and industry influencers. When you send an invitation, include a personal message explaining why you want to join the network.
• Joining groups: Join LinkedIn groups related to your field or interests. Groups are a great place to network and participate in discussions where you can share your expertise and learn from others.
• Recommendations: Ask for recommendations from former customers and partners. Testimonials strengthen your credibility and act as social proof of your expertise.

Kevyesti.fi to support your personal brand on your journey

As you build your personal brand on LinkedIn and try to find new customers, it's important to have your finances under control and your invoicing under control. This is where Kevyesti.fi enters the picture. We offer a simple and efficient invoicing service for light entrepreneurs, freeing you to focus on what you do best - showcasing your skills and growing your business.

Kevyesti.fi take care of all your billing needs, including taxes, insurance and fees. You don't have to worry about administrative tasks, you can focus on serving your customers and developing your personal brand.

Summary

LinkedIn is an excellent tool for personal branding for light entrepreneurs. By optimising your profile, sharing valuable content and actively networking, you can increase your visibility, strengthen your expertise and find new clients. While investing in your personal brand and business development, Kevyesti.fi is your trusted partner for invoicing and other administrative tasks.

Light entrepreneurship offers unique freedom and flexibility, but it also requires active promotion of your skills and brand. Take advantage of LinkedIn and give Kevyesti.fi take care of your billing for you - so you can focus on what matters most to you: serving your customers and building your career. Start building your personal brand on LinkedIn today and make sure you're one step ahead of your competitors!